HTE112BKK
Go-to-Market Strategy for Startups
Faculty
Matteo Argiolas
Independent Product and Business Development Consultant
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
This intensive three-week course focuses on the execution and scaling of Go-To-Market (GTM) strategies for startups. Building on prior entrepreneurship coursework, it assumes students have a validated concept and focuses on how to bring it to market, acquire customers, and scale revenue. Students will design and execute GTM strategies across B2C and B2B contexts, applying venture design frameworks to market entry and growth.
The course emphasises data-driven decision-making, including when to iterate, optimise, or pivot based on market feedback. Through hands-on workshops, case studies, and simulations, participants will develop a complete, execution-ready GTM strategy. By the end of the course, students will present a comprehensive plan integrating positioning, acquisition, monetisation, and growth.
Learning highlights
- Translate a validated idea into a scalable Go-To-Market strategy
- Apply venture design principles to market entry and growth
- Design and execute B2B and B2C acquisition strategies
- Build customer acquisition funnels and sales pipelines
- Develop pricing and monetisation strategies
- Use data and metrics to guide optimisation and decisions
- Identify when to pivot, optimise, or scale
- Present a market-ready GTM execution plan
Course outline
15 classes
Session 1
GTM in the startup lifecycle
Session 2
Customer prioritisation & segmentation
Session 3
Market landscape and entry strategy
Session 4
Positioning and value proposition
Session 5
B2C GTM strategy
Session 6
B2B GTM strategy
Session 7
Pricing & monetisation
Session 8
Customer journey & funnel
Session 9
GTM execution plan
Session 10
Metrics & optimisation
Session 11
Pivot vs scale decisions
Session 12
Growth & scaling
Session 13
Budgeting & efficiency
Session 14
Workshop & refinement
Session 15
Final presentations
Prerequisites
Completion of 'From Zero to Hero' or equivalent foundational course.
Basic understanding of startup lifecycle, product validation, and business models.
Methodology
The course follows a 'Startup Execution Lab' approach combining lectures, workshops, and project-based learning. Students work on an existing startup idea and progressively build a complete GTM strategy.
Grading
Matteo Argiolas is an independent product and business development consultant working across Asia and Europe, with a focus on fintech, insurtech, digital platforms, and go-to-market strategy.
He has led commercial and product initiatives for high-growth companies, including Siam Digital Lending, where he supported business development, partnership development, and the design of new lending programmes. He has also directed award-winning fintech companies such as Masii, contributing to their growth and market positioning.
See full profileApply for this course
Go-to-Market Strategy for Startups
by Matteo Argiolas
Total hours
45 Hours
Dates
May 18 - Jun 05, 2026
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.