DM413BKK
Digital Analytics using the Google Marketing Platform
Faculty
Aleksandr Simukovic
Product Lead at Ultrathink.Studio
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
Digital Analytics Programme focusing on modern analytics techniques used by companies to track and evaluate performance of digital marketing, covering Google Analytics, Google Tag Manager, Google Data Studio and Campaign Manager.
Learning highlights
- Setting up Google Analytics
- Defining Events and Triggers in Google Tag Manager
- Setting up marketing pixels through
- Analyzing traffic by organic and paid sources
- Visualizing performance using Google Data Studio
Course outline
15 classes
Session 1
Introduction to Digital Analytics
Session 2
Google Analytics (Part 1)
Session 3
Google Analytics (Part 2)
Session 4
Google Analytics (Part 3)
Session 5
Google Data Studio (Part 1)
Session 6
Google Data Studio (Part 2)
Session 7
Google Optimize
Session 8
Attribution & Purchasing Funnels
Session 9
Google Analytics 4
Session 10
Google Analytics 4
Session 11
Dealing with Privacy & Consent
Session 12
Analytics Case Studies
Session 13
Analytics Case Studies
Session 14
Google Marketing Platform
Session 15
Student Presentations
Course materials
Media
Prerequisites
Familiarity with marketing terminology, basics of mathematical thinking. Any marketing course would be of help.
Methodology
Grading
Aleksandr Simukovic is a product leader, AI builder, and educator with more than a decade of experience across B2B SaaS, advertising technology, consumer applications, and 0-to-1 product development. In senior product roles at companies including Adjust and Smartly.io, he has led products from customer discovery and strategy through to launch, adoption, and growth.
Alongside his industry work, Aleksandr builds and ships AI-assisted web and mobile products and teaches modern product development at Harbour.Space. He has helped more than 100 students and non-technical builders turn ideas into working products by combining customer discovery, product strategy, rapid prototyping, AI-assisted development, validation, and go-to-market. His teaching emphasises evidence-based decision-making, hands-on building, and the judgement required to use AI tools critically and responsibly.
See full profileApply for this course
Digital Analytics using the Google Marketing Platform
by Aleksandr Simukovic
Total hours
45 Hours
Dates
May 30 - Jun 17, 2022
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.