Idea to Product introduces students to the foundations of entrepreneurial thinking and product development. Through frameworks such as Design Thinking and Lean Canvas, students learn to identify problems, shape business concepts, and explore product-market fit. Real-world cases and intensive workshops guide students through the product lifecycle, equipping them with practical skills in business design, product strategy, and commercial acumen.

Go to Market offers a comprehensive introduction to launching products and services successfully. Students explore frameworks for market entry, including pricing, distribution, customer segmentation, and localization. The course integrates real-world case studies and planning exercises to help students build actionable GTM plans aligned with business objectives.

Finance for Entrepreneurs delivers a hands-on approach to understanding startup finance. Students will learn to evaluate funding options, build credible financial models, and navigate the legal and structural aspects of fundraising. With real-world cases and market insights, the course prepares students to engage confidently with investors and financial stakeholders.

In a world shaped by disruption and accelerated change, traditional models of success are no longer sufficient. Entrepreneurial Mindset equips students with the tools to thrive—building resilience, adaptability, and strategic foresight. Through experiential learning and deep reflection, students learn to challenge assumptions, transform adversity into opportunity, and lead with vision in uncertain environments.

Effective messaging is central to gaining traction as an entrepreneur. In this course, students study how global brands and startups master the art of communication. From pitch decks to social media, students learn to tailor their messages for different audiences. The course culminates in the development and presentation of “Brand Briefs,” where students apply learned strategies to test and refine their own messaging.

The Fundamentals of Digital Product Management offers a clear and structured introduction to the field, blending academic insight with industry best practices. Students examine how successful companies manage digital products, while learning the terminology, tools, and mindsets required to contribute to cross-functional product teams. This course lays the groundwork for deeper study in the evolving discipline of product management.

This course has two parts: (1) building and launching a user-facing software product with a special emphasis on understanding user needs, and (2) applying data-driven product development techniques to iteratively improve the product. Students will learn how to transform an idea into software requirements through user research, prototyping, and usability tests, and then they will proceed to launch the MVP version of the product. The students will apply an iterative, data-driven approach to developing a product, integrate event analytics, and run controlled experiments.

This course prepares students to lead growth initiatives in fast-moving tech ventures. Combining customer psychology, performance metrics, and agile strategy, students learn how to craft and execute high-impact growth plans. Case studies from top startups and scale-ups illustrate the challenges and opportunities of building and scaling customer-centric products.

This course offers a legal framework for understanding international commercial transactions. Through in-depth analysis of foundational agreements—such as NDAs, MOUs, joint ventures, and licensing contracts—students will gain fluency in legal vocabulary and contractual structures. The course culminates in an examination of how emerging technologies, including AI, are reshaping legal norms in global business. Particular attention is given to the role of law in enabling, constraining, and interpreting cross-border transactions.

Product Analytics Fundamentals is a comprehensive course that covers the essential elements of analytics, including applied statistics, programming skills, AB-testing, visualization, and understanding data. This course is designed to provide students with a solid foundation in analytics so they can make data-driven decisions. Students will learn how to collect and analyze data using statistical methods, how to extract insights from data, how to conduct AB-testing to optimize product performance, and how to visualize data to communicate insights effectively.

Designed for students from diverse backgrounds, this course demystifies finance by explaining its core functions and real-world relevance. Topics range from consumer finance and corporate transactions to monetary policy and financial markets. Students will gain a clear understanding of how finance shapes businesses, economies, and everyday decisions.

Doing Business in Asia offers an in-depth exploration of the dynamic and fast-evolving Asian market. The course covers economic trends, technological innovations, and the cultural nuances that are critical to establishing and growing a successful business in Asia. Students will learn to navigate the challenges of geopolitical tensions, regulatory landscapes, and market dynamics while identifying strategic opportunities in one of the world’s most diverse and promising regions.

Wealth Management Technology explores the evolution of savings and investment services through the lens of FinTech innovation. Students will examine emerging business models, digital advisory platforms, and the technologies reshaping wealth management. The course prepares students to navigate the shift from traditional banking to data-driven, client-centric investment solutions.

Creativity is the engine of the 21st century. The contemporary world is full of ideas, concepts, products, and people trying to find their way through this maze. Every start-up has to have not only the idea and (future) product but first of all the story to tell both to the potential investors as well as users, now and future, which brings us to the necessity of creativity and storytelling. Whatever you do, you have to have a story. Another intent of this course is bringing together people of different backgrounds and knowledge, to engage them in working towards a common goal in a new way – through writing a piece of fiction and performing it. Uniting those two fields gives students the possibility to try out their abilities in a safe environment as well as cooperate with other students, bringing in new viewpoints and experiences. This is one of the best ways of establishing teams that have innovation at their core.

This course is designed to equip participants with the necessary skills to cultivate long-lasting leadership influence and make a meaningful impact, even in the face of change, crises, and criticism. While technical or "hard" skills may secure high-potential individuals top positions, this course focuses on the development of "real skills" that enable leaders to build, sustain, and thrive in their leadership roles. The course will empower future leaders with the transformative Three Pillars of Leadership: Awareness, Behavior, and Visibility to take their leadership to the next level.

This course is a business English course for business people. It consists of authentic topics of great interest to everyone involved in or studying international business. The course reflects the latest trends in the business world. If you are into business, the course will greatly improve your ability to communicate in English in a wide range of situations. If you are a student of business, the course will develop the communication skills you need to succeed in a professional environment and will broaden your knowledge of the business world. Everybody studying this course will become more fluent and confident in using the language of business in a variety of contexts.

This course explores the dynamics of high-performing teams and the practical skills required to contribute to and sustain them. Students will engage with theories of collaboration, team formation, and leadership, while reflecting on their own roles within team environments. Case studies, group exercises, and peer feedback will support the development of strategies for effective teamwork across organizational contexts.